Businesses are generating the required number of leads. But there is little point in generating more and more leads if your existing conversion process lets lead slip through your hands. A good sales manager can easily understand that in this situation, there is no need to generate additional leads. Rather, there is a need to restructure the lead conversion strategy so that more and more leads can be converted into sales.
Here, we are sharing some strategies that you can implement in order to improve your conversion rate:
Characterize your Perfect Buyer
The first thing that you need to ask yourself before selling or even before designing the product or service is: “Who is the buyer for my product or service?”. Jot down the characteristics of your perfect buyer. Build your marketing strategy based on the characteristics of your perfect buyer. Use online tools such as VLeads to track and prioritize leads. Focus more on leads that match the maximum number of characteristics with your perfect buyer characteristics. Based on characteristics match, give them a score and rank them in descending order. Start from the top of this list and you will see a better conversion rate.
Nurture the Leads
Another important strategy for better lead conversion is to nurture your leads. Send personalized emails to your leads, provide valuable information, and regularly follow up with your leads. This makes them feel that they are valuable to you and care about their needs.
Also, they start realizing that you can provide them all the necessary services that they are looking for. Regularly follow up with your leads so you are the first person who comes to their mind when they decide to make a purchase. Constant lead nurturing will make a significant difference and you can see as much as a 40% increase in your sales conversion.
Build a Great Team
Hire some good people that can do the conversion job for you. All your strategies and planning can go in vain if you do not have the sales team with the right temperament and the right training to do the job. Set a benchmark and discuss it with your HR team. Design a screening process that helps you to filter out the people that are the right fit for the job.
After hiring the resource, you need to equip them with the right skills that are needed for a good salesperson. Train them with your best and experienced resources in order to shape them into future sales rock stars. Distribute leads among your team members and keep track of the progress with the help of lead distribution tools like VLeads.
Collect the Right Lead Information
Getting the right information about lead is very important. Have a look at the various touchpoints and analyze whether you are collecting the right lead information. Do not ask for too much information as leads may be concerned about privacy concerns. But if you don’t ask for the right information, it will be hard to follow up on that prospect. You need to maintain a balance between too small and too much. So, choose the fields of your web forms wisely. For example, you can ask for their name, location, email, and inquiry, etc.
Connect with Lead when they Convert
You need to connect with your leads as soon as they purchase your services. You need to communicate with your leads right from the beginning. Resolve their queries and concern about your product or services. Make sure that they are satisfied with your services. Ask them if they fully understand the services – if not, clear their doubts.
Display Testimonials from Satisfied Customers
People tend to buy a product or service if it has positive and happy reviews from the buyers. Today, nearly 73% of people trust businesses with positive reviews and testimonials. Ask satisfied customers to give feedback about your service and show this on your testimonial page. This will definitely boost up your conversion rate as word of mouth is the method to attract new customers.
These are some techniques that can help your business to boost your conversion rate. You need to characterize your perfect buyers, nurture your buyers throughout their sales journey. Build a great team and find out gaps where necessary amendments are needed, be patient and you will definitely see an improvement in lead conversion.
