Producing marketing qualified leads is the basic requirement of every business these days. Innovative marketing specialists are generating more leads with great ideas and techniques. One of the ways is the data enrichment and collection strategy. No one is going to give the company information about themselves. Thus, microsurveys are conducted on the websites of companies.
What are microsurveys?
Micro-surveys are questionnaires provided on the websites that are used to collect visitor’s information. Microsurveys are helping businesses to understand what their customer wants or why they aren’t satisfied with them. It is a kind of collecting feedback from them that helps businesses to improve their product or service. Customer feedback is essential for converting leads into customers.
Since the microsurvey consists of up to three queries and can be fully conducted within 2 to 3 minutes. It is fast and can be embedded into your website, email, or mobile app.
Implementation with Vleads: Marketing automation is an easy and fast way in the business industry. Integrating the microsurveys with marketing tools means to give a response or send mail in real-time.
Use of Vleads means it enables you to connect with potential clients precisely at the moment they interact with your site, or after a few moments later when they interact with you via mail. All this makes you achieve a much higher response rate than manual efforts.
How to improve Lead Generation with microsurveys?
You should ask them what you need to know: There are no specific guidelines about what to ask in a microsurvey. Ask the questions that are useful for your business and to get insights about the customers. These can be as follow:
- What do you expect from our product?
- How satisfied are you with our product?
- Is there any alternative to our product/ service that you can choose?
- How is your experience with us?
Such questions can help you know the customer’s overall experience with you. If at any step they feel uncomfortable; you will come to know from their feedback that it helps to make improvements.
How to target the microsurveys?
The target visitor interacts or gets engaged in your microsurvey when they are running through the website. It can be placed through a call to action button when they visit the website. On the other hand, the surveys can also be placed through an Email. The visitors or customers of all types of an audience can be targeted; it may include new visitors, returning visitors, or a regular customer. Collecting feedback from all types of the audience can help to collect quality information to get insights.
Increase digital touchpoints of microsurveys:
Not only website or email you can also take microsurveys across all digital touchpoints. It is the best way to reach your prospects exactly where they are. More the number of channels more will be the responses to the survey as not everyone will reach your website while surfing or get an email from you. Thus, by conducting surveys on the digital platform there will be better results.
Precise Information: Concentrate on asking for the most precise information. In-depth and accurate reviews will give you the best idea of making improvements. Micro surveys open the door for a large number of prospects and then convert them into customers after a few interactions. It is a quite particular way of receiving new ideas to implement in product and service after operating broader research.
Conclusion: The microsurveys are one of the smart ways to interact with customers. Once you get to know the point of dissatisfaction for customers you can make enhancements. Thus, making products customized to their needs can increase sales too. It gives you a number of opportunities to convert a visitor into a potential customer. You just have to act on the feedback and provide them their desired product.