Wonder why some businesses grow exponentially while others struggle a lot and eventually fail? The success of businesses lies in collecting, managing, analyzing, and interpreting the data. The business that understands the value of data is achieving their milestones as they are handling their data in the right way.
Businesses are generating a huge amount of data continuously including customer data, organizational data, employee data, etc. It is vital to maintain a healthy database as it helps businesses in making accurate decision, lead generation, follow-up plans, etc.
The database is simply a list of leads, customers, or audience for marketing outreach. But if looked closely, it represents opportunities for revenue generation and business expansion. The information in the database can be classified into two categories: explicit and implicit. The information that contact provides directly is known as explicit information. On the other hand, implicit information is collected by organizations from other sources or means. You can also take the help of VLeads for managing new leads in your database. It also includes some useful features like Manual leads uploads, creating detailed campaign reports, configuring business email, leads tracking, and more.
Here, I am going to share my top secrets for maintaining a healthy database.
Structure the Database
While dealing with data, it is important to keep things clean right from the beginning. For maintaining a healthy database, you should try to think ahead. So, in the future, you have everything you need in a well-segmented and organized way. Follow the best practices for tagging and formatting the data. It is also important to consider how the database management system will work when it will be integrated with other platforms as an input.
Collect data from reliable sources
For maintaining a healthy database, you have to collect data from reliable sources only. Getting data from unreliable sources can deter the reliability of your database and can even create ambiguity in the final reports. Managers at the top level make decisions based on these reports and this could lead to wrong decision making. This can finally lead to a huge loss to the organization. So, my other secret is to collect the data from reliable sources only, as this database is a solid foundation.
Grow your database
Another important factor for maintaining the health of your database is to continually grow it. With the help of VLeads one can upload the bulk leads manually which can be imported to grow your database. A prospect database must be consistent and must have high-quality growth. This helps businesses in reaching more prospects and increasing sales. So, in order to capitalize on the market opportunities, make sure to scale your database by continuously adding the relevant and new contacts.
Redundant data or duplicate data waste your efforts. Duplicate records add unnecessary workload and also cost much in general maintenance and campaign spending. Duplicate records also prevent you from having a unique customer view. Duplicate records also affect the credibility of the database and can also impact the overall result. Therefore, you should avoid redundant data at all costs.
Clean your database
Another important factor that helps in maintaining a healthy database is to clean the database regularly. Data cleansing makes it possible to detect and eliminate errors and inconsistencies while working with a single data source or even when combining multiple sources. You can also implement the tools that can reduce the programming efforts and eliminate the manual inspection process.
Audit the Database
For a healthy database, it is mandatory to perform regular audits of the database. You need to set up the process for auditing the database regularly. You must have weekly or daily reports that help you to identify data duplication, unformatted data, or inaccurate data.
In a nutshell, maintaining a health database is a never-ending process. If you optimize your database regularly, you will be able to produce excellent results. If you follow these secrets, you will also be able to maintain a healthy database.